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More details of book titled: Making and Selling Cars: Innovation and Change in the U.S. Automotive Industry

Making and Selling Cars: Innovation and Change in the U.S. Automotive Industry
Author: James M. Rubenstein
Published: 2008-05-02
List price: $35.00
Our price: $29.44 		Usually ships in 24 hours
As of: January 06th, 2009 05:51:33 AM
Customer comments on this selection.

Automotive Marketing meets Car Lover
I bought this book for research on marketing in the US automotive industry. Excellent resource. Complete coverage of the entire industry from its inception.
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