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Automotive Book Store > Automotive books beginning with S
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Shift: Inside Nissan's Historic Revival |
Author: Carlos Ghosn
Published: 2006-03-21 |
List price: $14.95
Our price: $11.21
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As of: January 06th, 2009 03:49:06 AM
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Customer comments on this selection.
 Good reading; review of timely business methodology
This book is part bio and part Ghosn' own business methodology for turning around companies. It's applicable to the reader whether you are a CIO or if you are just the manager or leader of a small team. The basic methods of analyzing and measuring the problems are one and the same whatever the scale or issue. That's one reason why this is a worthwhile read.
Ghosn' multi-cultural background is interesting and fairly unique in the international business world - but that was only one factor contributing to his success at Michelin and Renault. It provided him a unique and invaluable outsider's perspective in companies that were (at least initially) very much closed to any other way of thinking. Those two companies were his training ground for the turnaround at Nissan he led.
It's well-written and an easy read. But it's not a long book and some of the difficulties he went thru surely weren't as easy as everything else he portrays.
Unfortunately, it's also not the story of the products that made Nissan into what it is today. You won't find the words "Infiniti" or "350Z" in the index, much less discussions of the "FM" platform that is a critical element of some of their most successful and desirable products. If you're interested in those topics you'll need to look elsewhere. Nonetheless, those things were not possible without Ghosn taking the business apart and putting it back together. And that's what makes this a worthwhile read.
This book was published in France in 2003 and I'm just reading it now in mid-2008. About 2-3 years ago we saw a drought of new products for Nissan and Infiniti... that fact and the resulting sales slump doesn't sync with what we saw in this book. The drought is over now... the brilliant success of Infiniti is reassured with new models, while the GT-R and the upcoming new Z will add needed luster to the Nissan brand. But I am still left wondering what happened... and we won't find that either in this book. Clearly an update is needed, but by an outside third-party.
-Jeff
DrivingEnthusiast.net
 Excellent!
Simply wonderful. A fine example of how one person can make a difference in the world.
Good ... and definitely better than Turnaround
Quite an enjoyable read and certainly much better than Turnaround (by Magee) which worships Ghosn ad nauseam and at the expense of almost everyone else around him. Unfortunately neither book talks about what improvements were already taking place before Ghosn started at Nissan. Given how quickly the turnaround happened, it's hard to believe that some of the foundation wasn't being laid in the months and years prior to his arrival.
Worth the Read
Carlos Ghosn is a very talented and mutlicultured individual leading the way in the globalized economy. This is an important book for those having an interest in business and insight to the changing dynamic of the automobile industry. I read this book prior to the General Motors rejection of the global corporate alliance with NISSAN as advocated by Ghosn. The book gave me a much greater appreciation of the international alliance being sought among flagging automakers to enhance productivity, efficiency, and survival. I recommend the book for purchase for especially any reader interested in corporate globalization culture.
Absorbing
Great story, real life story. Turning vision to reality, that's what he did. Carlos Ghosn is a true pragmatist, among other things. In this book he provides many specific details about his plan for Nissan's revival. Nothing came by chance. He had checked everything down to the slightest detail prior to devising the plan, which in turn he then had to "sell" to everybody, i.e. he had to convince so many parties involved - Nissan's workforce, Japanese society, world's media, etc. Not exactly the easiest of jobs, but he did it. Once they believed in his vision and actually got down to DOING what they had to, they succeeded. Simple as that.
Great book, great leadership lesson. Highly recommended.
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