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Automotive Book Store > Automotive books beginning with T
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Taken for a Ride: How Daimler-Benz Drove Off With Chrysler |
Author: Bill Vlasic
Published: 2001-07-01 |
List price: $15.95
Our price: $12.31
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As of: January 05th, 2009 09:59:50 PM
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Customer comments on this selection.
 Great account of a historic business transaction
The take over of Chrysler by Diamler-Benz was heralded as the "merger of equals". This merger was a joke that was really a buyout of an American icon. The story of the merger is one of intrigue on two continents and is told very well here. It is an interesting book and very well written. I highly recommend it for those who want to see what happened at Chrysler after Iacocca retired.
Great Storytelling, Good Lessons, Too Much Regret
In 2000, hot on the heels of the Daimler-Chrysler merger, Bill Vlasic and Bradley A. Stertz, both of the Detroit Free Press, chronicled the merger and the run-up to it. Being from Detroit, lament pervades an otherwise riveting story full of intrigue from the Chrysler executives fending off raider/financier Kirk Kerkorian, through the unrelenting pace of the merger talks, and finally the aftermath where the former Chrysler executives started to roll over or jump ship.
At the book's core are the merger negotiations and the power struggle that followed. Starkly contrasted are the styles of Jurgen Schrempp, the awesome Daimler-Benz Chairman, and Bob Eaton, his diffident Chrysler counterpart. From the outset, Eaton is cast as a weakling who crumbles in the face of bigger personalities. The horrendous miscommunication between Eaton and Kerkorian on the eve of Kerkorian's acquisition announcement foreshadows Eaton's flaky approach to the negotiations with Daimler. Throughout the book, Eaton is portrayed as hapless and hopeless. An outsider, chosen as CEO because of a clash of egos that disqualified the vastly more talented Bob Lutz (now the septuagenarian Vice-Chairman of General Motors), he, by all the books accounts, failed to ever become part of Chrysler. Time and again, Eaton is shown to be a ditherer and a weakling - indeed he is reported to have broken down in front of hundreds of senior managers no fewer than three times.
Across the table from Eaton is Jurgen Schrempp, a big man with an insatiable appetite for action. Whether against internal Daimler rival Helmut Werner or at the table with Eaton, he comes off as a brilliant strategist with an unrelenting drive who lives for the big moments.
Irrespective of how the market will judge the merger, the book offers useful lessons for negotiators. The Americans proved the negotiator's adage that failing to prepare is preparing to fail. The Daimler executives set their objectives and then prepared their strategy meticulously. Schrempp created alternatives to a negotiated solution, including the unlikely possibility of an alliance with the Ford Motor Company. At every step, by the Chrysler management team's own admission, they were out-prepared by as much as eighteen months.
The weakness of the book is the authors' undisguised disappointment with the "loss" of an American industrial icon. It is an absolute hatchet job on Eaton who cannot possibly be as pathetic as he is made out to be. After the merger, the German executives are cast as jealous bureaucrats defending their turf. It is hard to determine whether this is an accurate description or the ever-present regret of the authors.
This story feels real.
I don't know how Vlasic was able to get the information in this book. The conversations ring true to me and this story feels as if it really could have occurred the way Vlasic describes it. This is one of the best books I have read in the past year. He is able to take a somewhat chaotic true story and assemble a story that flows smoothly yet also seems accurate. His ability to draw a picture of the characters is outstanding and they have proven quite prescient as time has passed.
 Outstanding work about the loss of an American Icon
If you are looking to find out exactly how the Germans came in and stole Chrysler out from under its American leadership, this is the book for you. Superbly written and researched, the book is a page turner that kept me up till the early morning hours. I highly recommend it and hope that nothing like this ever happens again in corporate America. "Taken for a Ride" couldn't be a more fitting title.
A must for all automotive industry folks
Sometimes the reading gets boring in too many details, but the facts in this book are INCREDIBLE!
It shows that Juergen Schrempp never wanted to merge, but to buy, Bob Eaton was totally involved and everybody else was taken by surprise. Bob Eaton never actually ran the company, maybe that is why he sold it.
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